Architectural brand continues retail expansion
United Nude, a brand founded by architect Rem D Koolhaas and Galahad JD Clark opened a retail store in Nicosia, the capital city of Cyprus on the 12th of November, 2010.
The store is located in the prestigious city center address of Prevezis 11. At the store, United Nude presents their concept, theWall of Light™ as a key concept in a ‘dark-shop’ featuring architectural and conceptual footwear.
The Store Concept
From injection moulded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, eleganceand innovation. The characteristics of the brands products and DNA are also evident in the interior design of the flagship store,designed by brand Creative Director and architect Rem D Koolhaas. The store is a “dark-shop” concept which means the store is completely dark in all areas other than those where the products are showcased and literally highlighted. The most important and prominent element of the store design is the Wall of Light™, a computer-controlled LED wall which displays the United Nude products as a work of art encapsulated in geometric frames.
At the store opening in Nicosia, United Nude’s Creative Director Rem D Koolhaas reflected on the opening of the store by saying: “After several strong seasons selling throughout Greece and Cyprus and the wonderful reception that United Nude shoes has received from celebrities, press and tastemakers in these countries it was clear that there was a good opportunity to expand the brand’s presence and the best way to do this is by opening a retail store. The location in the city centre of Nicosia, the capital city of Cyprus was so great we just jumped on it and I’m really proud of the result and the team that has put this store together.”
Open six days a week, the United Nude store is adjacent to Stasikratous Street, the most prominent street in the whole of Cyprus and located next to luxury and fashion brands such as Dolce & Gabanna, Louis Vuitton and Versace.
Up next for United Nude is an art-gallery/retail store located in the Miami Design District as part of Art Basel Miami. Further flagship stores for United Nude are anticipated to open in London and Paris in 2011.