United Nude, a brand founded by architect Rem D Koolhaas and Galahad JD Clark has capped off a stellar and eventful 2010 with a pop-up store opening in Miami. The year included the opening of flagship stores in New York and Shanghai, a retail store in Nicosia (Cyprus) and the brand’s second retail store in Guangzhou (China). The Miami store marks the brand’s fifth store opening in 2010.
The Miami pop-up store, opened in time for Miami’s Art Week, a week in the beginning of December with key art and design shows in the Miami area including the much heralded Art Basel Miami. The pop-up store, located in the Miami Design District at 161 NE 40th Street is prominently located next door to Christian Loboutin and Kartell’s only Florida locations. The Miami Design District, a real estate development is the preeminent design and fashion address in Miami and its creation is the product of visionary art collector and real estate developer Craig Robins and his Dacra Development Corporation. Other notable Miami Design District residents include Martin Margiella, Marni, Y3 and premiere Miami restaurants including Michelle Bernstein’s Sra. Martinez and Michael Schwartz’s self-titled restaurant.
The team from United Nude arrived in Miami on Thanksgiving day and quickly transformed the 4,500 square foot space in less than three days into an art-gallery/shoe-store in which United Nude featured shoes from their recent collection as well as photography from up-and-coming Chinese photographers in an exhibition entitled 5PRCITY. During a busy Art Basel week, the United Nude Miami store/gallery was extremely successful with a high level of exposure to many people who experienced the brand for the first time. Sales at the store during the launch week averaged over two pairs purchased per visitor.
The 5PRCITY photo project was initiated by United Nude. The theme ‘’Women & City-life” in China’s five major cities: Shanghai, Beijing, Guangzhou, Hong Kong and Chengdu. Together, this work forms a time-capsule of the China of today. Four of the eight photographers whose work is captured in the first edition 5PRCITY book are featured in this exhibition with and limited edition signed artworks are available for purchase with prices ranging from $800 to $3,500 a print. The four featured artists are: 223, Qiu, Quist and Yiki Liu.
The United Nude Miami pop-up store is scheduled to run into early 2011 with plans for a possible permanent installation being discussed that would include a rotating art-exhibit in the space as well as a retail store featuring the brand’s products which include architectural footwear and accessories.