Dutch graffiti artist Niels “SHOE” Meulman is known for his Calligraffiti style where he combines the art of calligraphy and graffiti. In collaboration with United Nude a shoe was created in which the upper, made of laser cut leather, spells out the words “Unruly Shoe”. With a zipper in the back, an elegant floating stiletto heel and a floating platform, this select shoe stands 13 cm (5 inches) tall and is available in black, off white and neon green. The shoes come in sizes 35 to 41 and are available at some of the most exclusive retailers worldwide. Also available soon for pre-order at www.unitednude.com for 595,- EURO (750.- USD) a pair.
LAUNCH AT ART BASEL MIAMI “THE WORLD IS YOURS”
The United Nude x SHOE collaboration shoe launched on December 6th during Art Basel Miami, at the prestigious Wynwood Walls - the Mecca of street art. For the event, SHOE hand painted a 1984 Cadillac stretch limousine that remained parked at the heart of Wynwood during the shoe launch and cruised down the streets of Miami at night. Unsurprisingly, this moving work of art was the talk of the town. On the sides of the car SHOE painted his “UNUNUNUNUNUN” pattern, standing for “UNRULY”, SHOE’s Amsterdam based gallery, for SHOE’s obsession with UN-words and for “UNITED NUDE”. On the front, back and rooftop quotes were painted from the movie Scarface, that also took place in Miami.
EUROPEAN LAUNCH AT L’ECLAIREUR PARIS
Shortly after Miami, the Calligraffiti shoe launched in Europe’s most prestigious fashion and lifestyle store L’ECLAIREUR on 8 Rue Boissy d'Anglas in Paris on December 13th. SHOE painted a series of canvasses for the event, as well as his painted signature “UNUNUNUNUNUN” pattern across the shop windows. During the launch party, SHOE also signed his brand new NSM book and played his name game: he created a live painting by writing the names of people in the room.
Rem D, creative director of UNITED NUDE about the collaboration: It has been very refreshing and inspiring to work with a painter. Painting with a brush in today’s digital age is one of the few direct creative expressions there are left. To hold a brush is actually an amazing thing and immediately gives you the feeling of freedom.