UNITED NUDE LAUNCHES LO RES CAR AND WINS A WALLPAPER MAGAZINE DESIGN AWARD

January 2016

BUILDING A CAR WHILE IGNORING THE RULES OF CAR DESIGN IS SOMETHING THAT CAR DESIGNERS PROBABLY WOULDN’T DO, BUT THAT’S WHAT DESIGNER LIFESTYLE BRAND UNITED NUDE JUST DID, LEADING THEM TO WIN A 2016 WALLPAPER DESIGN AWARD

The United Nude Lo Res Car is part of the United Nude Lo Res Project, which started several years ago and has become an important signature of the brand. The Lo Res design method is based on the principle of re-designing the same object in a series, each time lowering the 3D resolution, resulting in a more fragmented and abstract design each step of the way. The Lo Res car shape came from lowering the 3D resolution of the iconic Lamborghini Countach, a Marcello Gandini (at Bertone) design from the early seventies. The Lo Res car is a conceptual design experiment, rather than a conventional car. Its abstract appearance makes it look like a moving sculpture.

The car is a two-seater with the passenger sitting behind the driver. The polygonal shaped polycarbonate body of the car surrounds the passengers like a transparent capsule for a unique driving experience. The interior of the car is kept minimal with the focus on some elements that are made from polished stainless steel, while the rest of the car was deliberately kept raw while finished in a matt black coating. To achieve the purest form the car has no doors, but instead the entire body of the car is the door, which opens with electric lifts. The motor is electric and the top speed is currently limited to 50km/h for safety. The car will soon arrive in Los Angeles where it will be exhibited.

In the meantime United Nude is designing and developing more cars and will continue to challenge conventional car making and the future of cars.

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