Concept Store in ViennaNovember 2011
On September 27th, United Nude opened its new concept store in Vienna. The new store, located in Vienna’s hottest shopping district boasts a generous range of celebrated United Nude products, including the unique footwear collections for both women and men and United Nude accessories such as the Stealth hat.
Reflecting United Nude’s flare for innovation, the store is a hallmark to the brand’s conceptual approach. The entire store encased in darkness where the products alone are highlighted in the exclusive computer controlled Wall of Light TM installation, presenting each shoe as a work of art encapsulated in its own geometric frame, while mirrored walls create the sensation of vastness and grandeur.
United Nude takes every detail seriously, from designing our products with cutting edge materials and technologies to their final presentation; enhancing the customer’s experience.
United Nude’s Creative Director Rem D said of the new Vienna concept store: “This store is actually the celebration of our success in Vienna, as we’ve simply moved a few doors down from where we had a store for nearly 3 years. The new location is much bigger then the previous and the shop in- terior now includes the Wall of Light for the complete theatrical United Nude shopping experience.”
Saturday: 10am - 6pm