Architectural brand continues retail expansion
United Nude, a brand founded by architect Rem D Koolhaas and Galahad JD Clark opened a retail store in Nicosia, the capital city of Cyprus on the 12th of November, 2010.

The store is located in the prestigious city center address of Prevezis 11. At the store, United Nude presents their concept, theWall of Light™ as a key concept in a ‘dark-shop’ featuring architectural and conceptual footwear.



The Store Concept

From injection moulded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, eleganceand innovation. The characteristics of the brands products and DNA are also evident in the interior design of the flagship store,designed by brand Creative Director and architect Rem D Koolhaas. The store is a “dark-shop” concept which means the store is completely dark in all areas other than those where the products are showcased and literally highlighted. The most important and prominent element of the store design is the Wall of Light™, a computer-controlled LED wall which displays the United Nude products as a work of art encapsulated in geometric frames.

At the store opening in Nicosia, United Nude’s Creative Director Rem D Koolhaas reflected on the opening of the store by saying: “After several strong seasons selling throughout Greece and Cyprus and the wonderful reception that United Nude shoes has received from celebrities, press and tastemakers in these countries it was clear that there was a good opportunity to expand the brand’s presence and the best way to do this is by opening a retail store. The location in the city centre of Nicosia, the capital city of Cyprus was so great we just jumped on it and I’m really proud of the result and the team that has put this store together.”

Open six days a week, the United Nude store is adjacent to Stasikratous Street, the most prominent street in the whole of Cyprus and located next to luxury and fashion brands such as Dolce & Gabanna, Louis Vuitton and Versace.

Up next for United Nude is an art-gallery/retail store located in the Miami Design District as part of Art Basel Miami. Further flagship stores for United Nude are anticipated to open in London and Paris in 2011.

Stealth Hat

The United Nude Stealth Hat is inspired by the straight lines of the Stealth F-117 fighter plane.

Unlike the aircraft, the hat does not fly under the radar; it gets noticed immediately for its remarkable and unique design.

The product launching in Autumn/Winter 2010 is available at United Nude flagship stores in Amsterdam and New York and at select luxury hat stores in key cities around the globe. The Stealth Hat is available in three sizes S, M and L and in five colours - Purple, Red, White, Black and Grey.

The Stealth Hat is made of wool and is suitable for both men and women.

Now available in United Nude Stores in New York & Amsterdam.

United Nude originates from collaboration: A Dutch architect and an English shoemaker started a brand and shook up the world. In the process of their partnership they have worked with editors and writers on magazine concepts, with industrial designers on furniture and car design, with fashion designers, with other brands, with photographers, manufacturers, and curators: collaboration continues to be at the heart and soul of United Nude’s existence.

Being well connected within China’s creative industries, the 5PRCITY photo project was initiated by United Nude with a selection of China’s leading photographers.

The simple theme “Women and the City” in China’s 5 main cities.

Yiki Liu (Shanghai), Pingshen (Shanghai), 223 (Beijing), Song Liu (Beijing), Qiu (Guangzhou), GT (Guangzhou), Quist (Hong Kong) and Baichuan (Chengdu).

Together, the work from these artists forms a time-capsule of the China of today.

The 5PRCITY project will premiere at a VIP reception held on Saturday, August 7, 2010 from 4pm to 6pm at the 1918 Art Space Gallery in Shanghai and will exhibit from 10:30am to 6:30pm from August 6th – 12th.

The exhibition is accompanied by a 5PRCITY limited edition book (500 copies only) and shall travel to other notable art galleries around the world after its debut in Shanghai.

UNITED NUDE’s highly successful Spring Summer style LOOP is a concept where a single foot-bed penetrates a sexy loop creating a remarkable and stylish shoe. With the use of ultra strong carbon fiber, the shoe is allowed to reach new heights in the form of the ULTRA LOOP; creating an even more feminine silhouette and a towering 130 millimeter heel height.