Iris van Herpen Escapism Couture – Spring/Summer 2011

There was no better place for young Dutch designer Iris van Herpen to show her exceptional "Escapism Couture" collection than in Paris fashion week. Her signature 3D printed collection excited some critics so much that she was even compared to elite couture designer Alexander McQueen (Fashionista).

Accompanying her futuristic and metallic designs, models walked down the catwalk wearing Iris van Herpen x United Nude shoes. This was United Nude's third consecutive collaboration with Iris van Herpen, designed exclusively for the show and produced in a limited edition of only 12 pairs.
Inspired by the notion of modern society's addiction to technological entertainment of all sorts and types, Iris van Herpen added her own twist to the idea of escapism, creating forms, patterns and combinations that celebrate the excess inherent to the digital world.

The Escapism Couture collection revels in extremes, mixing old and forgotten techniques with the newest technologies, creating a delectable fusion of the ancient past with the distant future.

Rem D. Koolhaas, Founder and Creative Director United Nude, said “Escapism is about constantly escaping reality with digital entertainment, something that nowadays is a big part of everyone’s world. We loved that our company could be a part of creating something so beautiful and feel that the collection is stunning."

Iris van Herpen also collaborated on her collection with artist Bart Hess, architect Daniel Wildrig and the label .MGX by Materialise.

Photographyby: Michel Zoeter

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